LaLiga, bigger than Cristiano and Messi
The growth of LaLiga does not depend exclusively on iconic figures like Cristiano Ronaldo and Lionel Messi, but rather on a solid and well-defined strategy. This was highlighted by Jorge de la Vega Fernández, LaLiga’s General Business Director, during the World Football Summit in Nuevo León.
Over the years, the competition has proven that its impact is not based on the presence of legendary players but rather on an expansion structure focused on strategic markets.
Latin America, key to expansion
Latin America has positioned itself as an essential pillar in this development, thanks to its deep-rooted passion for football and the historical connection of its players with LaLiga. Cultural and linguistic ties reinforce the region’s interest in Spanish football, creating a passionate community of followers.
Mexico, a crucial market
Within this strategy, Mexico plays a fundamental role. “The passion for football and the strong following of the Spanish league here are reflected in the value of audiovisual rights,” explained De la Vega Fernández. LaLiga continues to evolve, adapting to fan preferences and solidifying its presence in the region, proving that its growth is constant and sustainable.
